Selkirk Pharma

Brand Identity

Scope

Brand Identity
Visual Identity System
Art Direction

Selkirk Pharma is a pharmaceutical manufacturer thoughtfully built on a foundation of team, relationship, and community. To express their unique values,  we developed a humble visual identity inspired by the ecosystem Selkirk calls home.

The hand-drawn, human mark of a humble Western Red Cedar pinecone. The Western Red Cedar (also called the “tree of life”) is found in the Selkirk Mountains, growing to heights of 200' and 20' in diameter. These giants are critical anchors of their surrounding ecosystem, yet they start their life as humble pine cones only 1cm in length.