Selkirk Pharma

Brand Identity


Brand Identity
Visual Identity System
Art Direction

Selkirk Pharma is a pharmaceutical manufacturer thoughtfully built on a foundation of team, relationship, and community. They also operate in a high-tech, highly-exacting world. Our challenge was to create a brand identity that balanced these unique values with trust, expertise, and longevity. To that end, we developed a visual identity inspired by the ecosystem Selkirk calls home.

We built an identity around a story that mirrors Selkirk's own, the story of the Western Red Cedar. Found in the Selkirk Mountains, these trees grow to be 200' tall and 20' in diameter, and can live for well over a thousand years. Known as the “tree of life,” these giants are critical anchors of their surrounding ecosystem, and yet they start their life as humble pine cones only 1cm in length.