KA Brain Training

Interactive Campaign

Scope

Creative Direction
Interactive Design
Illustration
Animation

Khan Academy's Learnstorm campaign is a huge fan favorite, but it's also a very large (and inflexible) undertaking. KA needed fun, interactive campaign (and a reusable structure) to help teachers keep kids engaged year round.

To address this need, we helped develop and design a new interactive campaign called Brain Training, with a playful in-class experience as the centerpiece. The reusable interactive experience requires only the lightest dev-lift to re-skin for new campaigns, and at its most simple, can be transformed with the substitution of a few full-screen assets and animated sequences.