Illustration Style Development


Brand Illustration System

Humu is a product that helps everyone in your organization build positive habits to reach their goals. That's a tall order. To help facilitate the communication and emotional connection required for success, the team at Humu wanted an illustration style that was flexible, simple to execute, but still capable of communicating big ideas. Working together, we developed a playful, drawn-on-the-whiteboard style able to express a range of concepts... while keeping it light!

The final handoff included an initial set of spot illustrations, as well as guidelines for creation and use.